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Since that time, the M&S identity and service offering has changed drastically, creating its own clothing sub-brands, food and lifestyle sectors, and even homeware catalogues. In 1894, Marks met a former cashier named Thomas Spencer, and the two entrepreneurs decided to establish their first store in a Leeds arcade, during the year 1904. The start of the Marks & Spencer brand traces all the way back to 1884 when a Russian refugee named “Michael Marks” arrived in Britain and opened his own Leeds-based penny-stall. This isn’t just any brand: This is the Marks & Spencer brand

Today, I’m going to explore the power of the Marks & Spencer brand, and learn more about its journey of convincing customers to “Spend it Well”. The M&S brand has survived countless difficulties, dry spells, and PR problems, and remains a formidable presence in the heart of British culture, trading in more than 300 stores across the country.

While, like any long-standing company, Marks & Spencer has faced a few hurdles on the road to success, it’s also been able to show us the power of an organisation that knows how to embrace its values, and evolve to suit the needs of its customers. Originally conceived in 1884, it’s been changing the way we think and feel about shopping for more than 100 years, through a consistent focus on value, quality, and customer experience. Marks & Spencer is one of the oldest and most well-known brands in the UK. For others, the true tale of British retail emerges when we examine high street icons like John Lewis, Sainsbury’s, and of course, Marks & Spencer. For some, their love of British culture ties back to fashion icons like Vivienne Westwood, and Doc Martens.

People are pretty vocal when it comes to their opinion about the ultimate British brand.

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